Click Fraud is Real
Digital advertising fraud, also known as “click fraud,” “impression fraud,” and “bot fraud,” comes in many forms. A combination of these nefarious online advertising practices costs advertisers billions of dollars a year.
With digital marketing continuing to grow at unprecedented rates, so, too is click fraud. In fact, it
is estimated that between 33% and 50% of all clicks on online advertisements are fraudulent, costing advertisers billions of dollars annually.
How Does this Impact my Business?
Is my ad budget safe? As a growing epidemic, click fraud is siphoning the ad budgets of large corporations and SMBs alike, without discrimination. Financial services, insurance and e-commerce are a few of the highly impacted verticals. With automated black hat practices such as bot-generated website traffic and fabricated view counts on videos, seemingly any online advertiser’s budget is fair game.
Protection for Digital Marketers
Reputable digital marketing agencies themselves have come under scrutiny in the absence of a system to vet the legitimacy of their practices and authenticate traffic “statistics” – a critical metric in the processes of online ad pricing and decision-making. Credibility breeds confidence. Let us open the doors to new business for you through our B2B certification program.
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